Can the Bluetooth® word mark be used as a noun?

The Bluetooth word mark is a registered trademark and should always be used to describe the proper product category it describes. Therefore, it should always be used as an adjective such as "Bluetooth wireless technology" or "Bluetooth enabled products" on the first use in a particular piece and as often as possible thereafter. The Bluetooth word mark should also never be used as a verb or pun and it should not be used as a possessive; or plural word or be combined with a hyphen.