I see there are two Auracast™ combination marks - one with a tagline and one without. Which one should I use?

The Auracast™ combination mark featuring the tag line, “A Bluetooth® Technology", should be the preferred use when a licensee opts only to use the Auracast™ Trademarks (not in combination with the Bluetooth Primary Trademarks) in connection with its qualified products and services within marketing and packaging materials. The Auracast™ combination mark that does not feature the tagline can be used when also using the Bluetooth combination mark on packaging and other marketing materials.

Please see the new Bluetooth Brand Guide for more in depth guidance on proper Auracast™ trademark usage.