Can the Auracast™ word mark be used as a noun?

The Auracast™ word mark is a trademark owned by the Bluetooth SIG and should always be used to describe the proper product category it describes. Therefore, it should always be used as an adjective such as "Auracast™ broadcast audio" on each use. The Auracast™ word mark should also never be used as a verb or pun and it should not be used as a possessive; or plural word or be combined with a hyphen.